Anwar Masih, Chief Strategy & Transformation Officer at A.T.M Management Consulting eloquently describes that Purpose-driven leadership defines & clarifies the long-terms vision & goals that an individual or an organisation is focused on achieving and why (reasons). What key benefits, value & outcomes are to be delivered to the organisation, individual employees, stakeholders, and communities & societies.

Purpose is the intent that informs actions. For an organisation, a sense-of-purpose is less about the economic exchange and is more about the quality & socialresponsibility that inspires employees, stakeholders, customers, and communities within which the organisation operates.

  • Purpose (vision) – what & why,
  • Strategy – How you are going to realise your purpose & vision.

Strategy - defines the executable action plans how the vision & goals are going to be realised e.g. actions for delivering positive purpose-driven outcomes for the organisation, individual employees, stakeholders, societies, as well as responding to external challenges such as meritocracy & diversity, environmental, socioeconomic, educational development, contribution to national & international agenda that creates positive influence & outcomes.

Purpose - defines, clarifies & helps to shape the Leadership context, and the long-terms vision & goals and the strategies for achieving and why (reasons). What key benefits, value & outcomes to be delivered to the organisation, individual employees, stakeholders, and communities & societies.

Benefits of aligning Leadership with purpose to you organisation - a clear alignment between the Leadership & purpose and of the organisations is absolutely fundamental for defining a purpose-driven leadership, because it shows that the leader is not just focused on achieving his/her own goals but is focused on achieving collective goals for the organisation, individual employees, stakeholders, and communities & societies. This alignment is crucial in order to raise morale, motivate individuals, and achieve wider and diverse co-operation, engagement, participation & collaboration.

Our Progressive Transformation Business Model, and 3-Stage Value-Creating Strategic Transformation proposition that is designed to promote and develop your organisation’s Purpose-driven transformational leaders of the future capable of tacking the 21st Century Challenges head-on. Our Leadership development approach is flexible in the way that it engages with the Clients’ people at all levels, within all of the company's business functions and provides seamless knowledge transfer and transition through hands-on engagement with clients' internal staff in order to develop & build essential Core Competencies & Capabilities required for the Purpose-driven Leadership. Our focus is to develop our Client’s internal Purpose-driven Leaders with essential Strategic Core Competencies & Capabilities that are essential in tacking the 21st Century Challenges and maintain & sustain long-term Strategic Transformation.