Anwar Masih, Chief Strategy & Transformation Officer at A.T.M Management Consulting thoughtfully articulates the advantages of developing ‘fit-for-purpose’ Strategic Intelligent Enterprises & Organisations capable of meeting the 21st Century challenges head-on predictably & consistently and deliver better productivity & efficiency, business-value and higher performance. Anwar Masih has been working with Prof. John McGee for over twenty plus years and has developed a unique Transformational 5-P ‘Built-to-Last’ Business Model & Framework that is truly designed to transform your organisation and helping you becoming a Strategic Intelligent Enterprise that is ‘Built-to-Last’ and fit for tackling the 21st Century Challenges head-on.

At A.T.M Strategic Management Consulting we believe that existing strategy tools, frameworks, and models are inefficient and inadequate for strategizing in 21st Century knowledge-based industries. That is because they predominantly focus on the firm’s fixed assets, the legacy of the pre-occupation with massproduction and economies-of-scale and are predominantly financially driven.

In our view, therefore, the fundamental challenges to strategy development mean rethinking the whole strategy development process. In our experience, most organisations' frontline management and staff do not have the relevant strategic skills, capabilities and core competencies required to implement corporate/business strategies correctly. The time that it takes for the necessary skills to be acquired often induces significant time-lapses which, in turn, kill the strategic initiatives stone dead because agile competitors may already have moved quickly ahead with powerful first-mover advantage. That is why we believe the development and implementation of strategy should become an inclusive corporate-wide activity rather than a remote HQ responsibility carried out in isolation. In our view, corporate-wide strategy development initiatives can only truly work after people across the organisation have developed the essential strategic skills & capabilities required for the strategy's swift development and implementation.

Our 3-Stage Strategy Development Proposition & Progressive Transformation Process is designed to address the 21st Century strategic challenges head-on by developing and implementing people-centric strategy development & execution processes (putting people at the centre of strategy development process) Ensuring logical/rational relationships, integration and engagement between people across the organization setting in motion the true integration of corporate/business, Digital Technology strategy and business operating models & processes. Our proposition is strategically-focused – developing/creating core competences, strategies and “Centres-of-Excellence” fit for the knowledge-based “Built-to-Last Culture”. Our aim is to give your organisation the route-map to become a Strategic Intelligent Enterprise; one that can adapt to changing circumstances by 'Learning-at-Speed' and stay ahead of the competition by a process
of continuous improvement & constant regeneration.